Privacy Policy

1.The Privacy and Cookie Policy

  • 1.1 This Privacy and Cookie Policy applies to information collected and processed via the website (the “Website”) and associated Website customer service channels.
  • 1.2 The Website is owned and operated in the United Arab Emirates.
  • 1.3 By visiting the Website or supplying information through its associated customer service channels, you are consenting to the practices described in this Privacy and Cookie Policy and our Website Terms and Conditions. Please note that our Privacy & Cookie Policy is updated from time to time and that you will be bound by the most recent update of the policy appearing on our Website. It is therefore your responsibility to continue to check our Privacy and Cookie Policy for updates.

2.Information Collected

We collect information supplied by you via the Website. This information may include:
  • 2.1 Contact and personal details such as: name, delivery address, phone number, email address, billing and payment information, date of birth, gift recipient details, gender, nationality and personal shopping preferences.
  • 2.2 Website statistical information such as: your location, the URL you use to access the Website, browser or device type/unique fingerprint, your computer’s IP address and domain type, which pages you visited, search terms you entered, items you clicked on.
  • 2.3 Transactional information such as: Orders you placed, items you purchased, date and time of Order as well as Orders you decided not to complete or items you placed in your basket and discarded, preferences you have indicated to us, requested personalization of items.
  • 2.4 Information from third parties such as: couriers, payment providers.
  • 2.5 Information you supply to us via online or offline surveys, competitions, or product registration. Please note that your full payment card details are captured only for the purposes of processing your transaction and are not stored, sold or rented by us. Your full payment card details are not available to our staff. All card transactions are managed by trusted, certified and legally authorized partners who are responsible for ensuring that your payment details remain secure during the payment process.
Where you provide the information of a third party to us, you are confirming that you have their consent to do so.

3.Our use of the Collected Information

We use the information described above for the purposes specified at the time of collection or hereafter in this Policy:
  • 3.1 In compliance with the UAE Laws, to improve our understanding of your interests and concerns, and to improve our understanding of your use of our products: we may use your information to make our Website better; We may use your information to customize your experience with us and to tailor our marketing activities to fit your needs and interests as we believe that it is also in our legitimate interest to better serve you and respond to your needs.
  • 3.2 To provide you with our connected services, to process your order, respond to your requests or questions, and manage your complaints.
  • 3.3 For security purposes: In compliance with the UAE Laws, we may use information to protect our company, our customers, our associates, and our Website or apps against fraud, theft or any wrongdoing which may affect our activity as it is our legitimate interest to ensure the security of our activity online and offline.
  • 3.4 For marketing purposes: we may use your information to contact you, subject to your consent when applicable, about new products and special offers we think you will find valuable.
  • 3.5 Other purposes: we use information to maintain transaction and other business records for legal, administrative and audit purposes. We also use information to meet legal, insurance and processing requirements.

4. Sharing the Collected Information

  • 4.1 We may share your information only with the following:
  • (a) Carefully selected third parties with whom we have a relationship and who may contact you or utilize your data only for reasons pre-agreed with us, including marketing.
  • (b) Service providers who perform services on our behalf, such as: payment processing, information technology, Website maintenance, surveys and market research, warehousing and logistics, couriers, advertising and marketing or any service required to process your order.
  • (c) Our professional services providers such as: legal, audit, financial and insurance advisers.
  • (d) Any assignee, successor operator or prospective purchaser of the Website or of us.
  • (e) Any legal, regulatory, law enforcement, government or municipal bodies.
  • (f) Any gift recipient or provider of any warranty in relation to your order.

5. Cookies

  • 5.1 Our Website uses five types of cookies, which are the following:
  • (a) Website Functionality Cookies These cookies enable you to browse the Website and use our features such as shopping baskets.
  • (b) Website Analytics Cookies We use these cookies to measure and analyse how our customers use the Website. This allows us to continuously improve our Website and your shopping experience.
  • (c) Customer Preference Cookies When browsing or shopping online, the Website will remember your preferences (for example your username, language or location). This makes your browsing experience simpler, easier and more personal to you.
  • (d) Targeting or Advertising Cookies These cookies are used to deliver adverts relevant to you. In addition, they limit the number of times you see an advertisement, as well as helping us measure the effectiveness of our advertising campaigns. To personalise your shopping experience, we are also using advanced technology without cookies to provide you with a safe and personal experience.
  • (e) Third- Party Service Provider Cookies We may work with third party companies whom we authorize to place third-party cookies, web beacons, or similar technologies for storing information on the Website. These service providers help us to provide you with a better, faster, and safer experience. These service providers may use these technologies in the ways described above and in addition may help us and you to avoid fraud.

6. Your Rights

  • 6.1 You may request access to the personal information we maintain about you. If you request such access, we will provide you with all the information as required by law.
  • 6.2 When you first register with us you will be able to choose whether or not to receive marketing communications from us or our carefully selected third parties. Whenever you receive a marketing communication or newsletter from us (which may be by email, SMS, or direct mail), you will be given an opportunity to unsubscribe. In addition, you can change your marketing preferences at any time by contacting us as described above.
  • 6.3 You may also request rectification of any incorrect data displayed in your online Account by contacting us or in certain cases, you may be able to directly amend certain information online.

7. Protecting your Personal Information

We have implemented various measures to safeguard the personal data and make sure that appropriate technical and organizational security measures are in place to protect the personal information (including education and training of relevant personnel) against accidental or unlawful destruction, accidental loss or alteration, unauthorized disclosure, or access, and against all other unlawful forms of processing.

8. Dubai Police E-Crime

E-Crime is an electronic platform designed to address and investigate all forms of cybercrime in Dubai, providing the public with an easy, reliable system to submit complaints and report online crimes. The platform aims to maintain public security through protection against Internet-facilitated crimes including online fraud, threat, blackmail, and hacking. A division of the General Department of Criminal Investigation in Dubai, the Cybercrime Investigation Department consists of five specialized units: the Forgery and Credit Cards Unit, the Fraud and Scams Unit, the Identity and Defamation Unit, the Information Security Unit, as well as the Information and Development Unit. To report any cybercrimes or suspicious activity, please click here.

9.Contact Us

If you would like us to update the information we have about you or your preferences, or if you have any questions about the protection of your personal information please contact Us by email at .